Distinctly British, Á¢²© is expressing the unique relationship between automotive excellence, aesthetic authenticity, and exceptional experiences.
Inspired by our spirit of ingenuity, we are reimagining the future, pushing the boundaries of potential, and creating real positive change, through brave new ideas and a freedom to dare.
Á¢²© CREATES THE FUTURE
Our vision is to become proud creators of the world’s most desirable brands for the world’s most discerning clients.
A new era for Range Rover: Waiting list for Range Rover electric now open
Defender OCTA ‑ A new high‑performance hero
PROF. GERRY MCGOVERN, CCO
"Á¢²© presents four distinct and emotionally‑engaging brands, each built on a foundation of exemplary British design and craftsmanship."